Retail Location Performance Benchmarks (The Great Shake-Up 2025/26)
The retail chapter of The Great Shake-Up 2025/26, Uberall’s benchmark report on over 51,000 locations of 500+ multi-location brands in H1 2025, finds an average profile completeness of 89% for retail brands, the second highest of the five industries.
5 min read
Key findings
- 41% is the profile completeness of the lowest retail performer, and the best reach 100%.
- 100% of reviews get a reply from the top retail performers, against an average of 56.41%.
- 7.2 million Facebook impressions across all Sunmed locations came through Uberall’s social writer.
The retail industry is one of the broadest categories in our dataset, covering 38 sub-industries. It includes consumer electronics, fashion, telecoms, supermarkets, department stores, home improvement, sports equipment, and many other forms of physical retail, excluding restaurants, auto dealers, and medical services.
See how all five industries compare in the full report.
How visible are retail brands in local search?
Retail brands average 89% profile completeness, with the best at 100% and the lowest performer at 41%. The retail average SEO rank is 6.58, where lower is better; the top performer averages 1.01, effectively first place, and the lowest performer 23.45.
Retail: visibility benchmarks
| Metric | Average | Top Performer | Low Performer |
|---|---|---|---|
| Profile Completeness (%) | 88.98 | 100 | 41 |
| SEO Rank (average position, lower is better) | 6.58 | 1.01 | 23.45 |
Profile Completeness: Retailers are strong here, averaging 89%, with the best hitting 100%. Complete profiles show up more often in searches and inspire trust.
SEO Rank: On average, retailers sit around position 6.6 in Google results, but leaders are effectively in first place. Even small ranking improvements can mean a huge boost in discovery.
Customer spotlight: Schuh
With Uberall, Schuh achieved a 99% profile completeness across all stores.
What ratings and reviews do retail brands get?
Retail brands average 4.16 stars, and some reach a perfect 5.00. They answer 56.41% of reviews on average, and the top performers respond to all of them. The median location received 1.14 reviews per month, while the top-performing location reached 63.53. Average sentiment is 76.96 out of 100.
Retail: reputation benchmarks
| Metric | Average | Top Performer | Lowest Performer |
|---|---|---|---|
| Average Star Rating | 4.16 | 5.00 | 2.13 |
| Review Volume Per Brand | 809.00 | 665,605.00 | 4.00 |
| Review Volume Per Location | 7.96 | 444.71 | 0.12 |
| Review Volume Per Location Per Month | 1.14 | 63.53 | 0.02 |
| Review Response Rate % | 56.41 | 100.00 | 0.00 |
| Sentiment | 76.96 | 100.00 | 35.53 |
Star Rating: The retail sector performs well overall, averaging 4.16 stars, with some brands achieving the perfect 5.
Review Volume: Leading brands collected over 600k reviews, with top-performing locations achieving over 60 reviews per month. The average review volume per location per month is very low, presenting an opportunity for savvy brands to implement a review-requesting initiative across locations.
Review Response Rate: Just over half of reviews get a reply, while the top performers respond to all.
Sentiment: At nearly 77, most retailers are satisfying customers, though some brands fall far behind.
How much engagement do retail brands get on social media?
In the Critical Truth data for retail, LinkedIn had the highest engagement rate in Q1 2025, at 3.90%, followed by Instagram at 3.0% and Instagram Reels at 2.40%. Facebook reached 1.7% and X 1.6%, and TikTok had the lowest rate of the six platforms, at 1.0%.
Retail: engagement rate by platform
| Platform | Q4 2024 | Q1 2025 |
|---|---|---|
| 3.90% | 3.90% | |
| 1.80% | 3.0% | |
| Instagram Reels | 2.10% | 2.40% |
| X | 1.6% | 1.6% |
| 0.9% | 1.7% | |
| TikTok | 1.2% | 1.0% |
Source: Critical Truth
Retailers that consistently post about new arrivals, limited-time promotions, or local store events can quickly become more discoverable. In categories where most competitors rarely update their profiles, even modest activity makes a brand feel relevant and top-of-mind.
Customer spotlight: Sunmed
With Uberall, Sunmed achieved 7.2 million Facebook impressions across all locations through the use of Uberall’s social writer.
How many direction, website and call clicks do retail locations get?
On each of the three conversion actions, the lowest retail performers recorded none in H1 2025. The median location had 710 direction clicks, 485 website clicks and 219 calls, while the top performers drew more than 22,000 direction clicks and over 20,000 website clicks per location and handled more than 5,400 calls.
Retail: conversion clicks per location
| Metric | Average | Top Performer | Lowest Performer |
|---|---|---|---|
| Clicks for Directions Per Location | 710.18 | 22,094.62 | 0.00 |
| Clicks to Website Per Location | 484.62 | 20,834.92 | 0.00 |
| Clicks to Call Per Location | 218.60 | 5,424.50 | 0.00 |
Clicks for Directions: Retail locations saw an average of 710 direction clicks per location in H1 2025, reflecting steady in-store shopping demand. The highest-performing locations attracted more than 22,000 clicks, while some recorded none at all. This wide spread underscores how critical accurate addresses, map pins, and opening hours are for converting local search intent into store visits.
Clicks to Website: A typical retail location generated about 485 website clicks, as shoppers browsed product ranges, promotions, or store information online. Top performers drew over 20,000 clicks per location, compared with zero for the lowest performers. Brands that prioritize fast, mobile-friendly websites with clear product and store details are far more likely to capture this online research activity.
Clicks to Call: On average, each retail location handled around 219 calls in H1, from customers confirming stock, checking hours, or asking about services. Leading locations saw more than 5,400 calls, while others had none. This suggests that for many customers, the phone remains an important touchpoint and ensuring calls are answered promptly can directly influence conversion.
How were these benchmarks measured?
Retail figures draw on anonymized Uberall customer data from H1 2025, covering 38 sub-industries. Medians: review volume per brand, reviews per location (total and monthly) and the three conversion rows. Means: star rating, response rate, sentiment, profile completeness and SEO rank. The engagement table holds Critical Truth rates for retail; the main report methodology has each definition.
Frequently asked questions
How do retail brands compare with the other industries?
Retail and hospitality brands have the same average star rating, 4.16, the highest of the five industries. With an average SEO rank of 6.58, retail is fourth of five, between hospitality (6.24) and restaurants and food & beverage (12.17), where lower is better.
Did retail engagement rates rise between Q4 2024 and Q1 2025?
Retail engagement rates rose on three of the six platforms, held flat on two and fell on one. Instagram rose from 1.80% to 3.0%, Facebook from 0.9% to 1.7% and Instagram Reels from 2.10% to 2.40%; LinkedIn (3.90%) and X (1.6%) held flat, and TikTok fell from 1.2% to 1.0%.
Benchmarks for other industries
How visible are your stores on Google, Apple and Bing?
