Healthcare Location Performance Benchmarks (The Great Shake-Up 2025/26)
The healthcare chapter of The Great Shake-Up 2025/26, Uberall’s benchmark report on over 51,000 locations of 500+ multi-location brands in H1 2025, finds that the industry has the best average SEO rank of the five, 3.75, where lower is better.
5 min read
Key findings
- 334 calls per location is the healthcare median for H1 2025, and the top-performing locations managed over 2,000.
- 28.57 to 98.14 out of 100 is the range of healthcare sentiment scores, from the lowest to the top performer.
- 11% is how much Resmed’s website clicks grew with Uberall.
The healthcare industry spans a diverse set of services, from elderly care homes and hospitals to medical labs, imaging centres, physicians’ clinics, specialists, and mental health and rehabilitation providers. For these organisations, digital presence is critical as patients and families often make care decisions online before ever setting foot in a facility.
The full report compares healthcare with the four other industries and explains the method.
How visible are healthcare brands in local search?
Healthcare brands’ profiles are 93% complete on average; top brands reach 100% and the lowest performer 64.87%. Their average SEO rank is 3.75, around fourth position, where lower is better. Top performers average 1.97, in the top two spots, and the lowest performer averages 7.59.
Healthcare: visibility benchmarks
| Metric | Average | Top Performer | Low Performer |
|---|---|---|---|
| Profile Completeness (%) | 92.69 | 100 | 64.87 |
| SEO Rank (average position, lower is better) | 3.75 | 1.97 | 7.59 |
Profile Completeness: Healthcare providers are strong here, with an average score of 93%. Top brands have fully complete profiles, helping them appear in more searches and instilling confidence in patients.
SEO Rank: On average, healthcare businesses rank around 4th position in Google, with leaders effectively in the top two spots. That visibility is often the difference between being chosen or overlooked.
What ratings and reviews do healthcare brands get?
Healthcare brands average 4.12 stars, and top performers reach 4.89. On average, 61.71% of reviews get a response, and the best respond to 99.55%. The median location received 0.67 reviews per month, and the top-performing location around 4 reviews per month. Average sentiment is 74.39 out of 100.
Healthcare: reputation benchmarks
| Metric | Average | Top Performer | Lowest Performer |
|---|---|---|---|
| Average Star Rating | 4.12 | 4.89 | 2.22 |
| Review Volume Per Brand | 405.00 | 24,638.00 | 5.00 |
| Review Volume Per Location | 4.68 | 26.24 | 0.03 |
| Review Volume Per Location Per Month | 0.67 | 3.75 | 0.00 |
| Review Response Rate % | 61.71 | 99.55 | 0.00 |
| Sentiment | 74.39 | 98.14 | 28.57 |
Star Rating: The industry averages just above 4.1 stars, though top performers get close to 4.9.
Review Volume: Big networks generate tens of thousands of reviews, but many smaller practices attract very few. The best performing healthcare location sees only around 4 reviews per month.
Review Response Rate: On average, 62% of reviews get a response, though the best respond to nearly all.
Sentiment: The industry performs well overall, but gaps remain: some providers delight nearly every patient, while others score far lower.
How much engagement do healthcare brands get on social media?
Instagram led the six platforms in the Critical Truth data for healthcare in Q1 2025, at 3.7%, ahead of LinkedIn at 3.30%. Instagram Reels followed at 2.7%, then X at 2.3% and Facebook at 1.9%, while TikTok had the lowest rate, 1.0%.
Healthcare: engagement rate by platform
| Platform | Q4 2024 | Q1 2025 |
|---|---|---|
| 2.80% | 3.30% | |
| 1.60% | 3.7% | |
| Instagram Reels | 1.3% | 2.7% |
| X | 1.3% | 2.3% |
| 1.3% | 1.9% | |
| TikTok | 1.0% | 1.0% |
Source: Critical Truth
Healthcare providers that publish simple updates, like seasonal health tips, vaccination reminders, or community outreach initiatives, signal accessibility and care to humans and activity and relevance to machines. In an industry where digital engagement is often limited, these small actions make practices feel approachable and trustworthy.
How many direction, website and call clicks do healthcare locations get?
Website clicks slightly outnumber direction clicks at the median healthcare location, 531 against 520 in H1 2025, with 334 calls. The top performers attracted more than 3,200 website clicks, over 1,500 direction clicks and over 2,000 calls per location, while the lowest recorded as few as 6 direction clicks and fewer than 5 calls.
Healthcare: conversion clicks per location
| Metric | Average | Top Performer | Lowest Performer |
|---|---|---|---|
| Clicks for Directions Per Location | 519.57 | 1,507.25 | 6.41 |
| Clicks to Website Per Location | 530.65 | 3,220.30 | 3.10 |
| Clicks to Call Per Location | 334.34 | 2,011.99 | 4.89 |
Clicks for Directions: Healthcare locations generated an average of 520 direction clicks per location in H1 2025, reflecting strong demand for in-person visits to clinics, practices, and other facilities. The top performers saw over 1,500 clicks, while some recorded as few as 6. This highlights the importance of accurate maps, addresses, and directions so patients can easily find the care they need.
Clicks to Website: On average, healthcare locations received about 531 website clicks, with the best performers attracting more than 3,200. At the low end, some recorded virtually no clicks. Patients often go online to check services, insurance coverage, or appointment availability meaning clear, user-friendly websites are essential for trust and patient acquisition.
Clicks to Call: Each healthcare location handled an average of 334 calls in H1, typically from patients confirming appointments, asking about services, or checking opening hours. The top-performing locations managed over 2,000 calls, while others logged fewer than 5. Ensuring phone numbers are correct and staff are prepared to answer promptly can make the difference between gaining or losing a patient.
Customer spotlight: Resmed
With Uberall, Resmed achieved 11% more website clicks.
How were these benchmarks measured?
The healthcare benchmarks cover H1 2025, drawn from anonymized Uberall customer data. Conversion clicks, review volume per brand and reviews per location (total and monthly) are medians; every other average on this page is a mean. Healthcare engagement rates for Q4 2024 and Q1 2025 come from Critical Truth for six platforms; the main report methodology defines each metric.
Frequently asked questions
How do healthcare brands compare with the other industries?
Healthcare brands have the highest average profile completeness of the five industries, 93%, ahead of retail (89%), hospitality (86%), and restaurants and food & beverage and energy (85% each). Their average star rating, 4.12, is third of five, behind hospitality and retail (4.16).
Did healthcare engagement rates rise between Q4 2024 and Q1 2025?
Healthcare engagement rates rose on every platform except TikTok, which held at 1.0%. Instagram more than doubled, from 1.60% to 3.7%, as did Instagram Reels, from 1.3% to 2.7%; X went from 1.3% to 2.3%, LinkedIn from 2.80% to 3.30% and Facebook from 1.3% to 1.9%.
Benchmarks for other industries
How visible are your facilities on Google, Apple and Bing?
