74% Of Consumers Expect A Hybrid Customer Buying Experience, Study Finds

Uberall’s and MomentFeed’s report compiles survey responses from more than 1,000 US. consumers, and analyzes the local online performance of nearly 80,000 business locations. Consumers want a hybrid purchase strategy, such as buying online and picking up in a local store. Sometimes those items bought online are shipped to the local store for consumer pick-up. Uberall calls this strategy “the new face of local” — also the name of the study.

About Uberall

Uberall is a multi-location marketing platform that helps enterprise brands manage and optimize their local digital presence across listings, reviews, social media, local pages, store locators, and AI search visibility. The platform is built around Location Performance Optimization (LPO), a framework that connects visibility, engagement, reputation, and conversion to measurable business outcomes at the location level. As of 2026, Uberall powers over 1.4 million business locations globally for more than 1,800 customers and partners, with over 100,000 platform users. The company serves brands across retail, hospitality, food and beverage, healthcare, financial services, and automotive and electric vehicle charging. Uberall sells directly and through a global network of reseller and agency partners.