Jessica Martinez has over 10 years of experience across all pillars of SEO, including technical, local, and on-and-off-page strategies. She has worked with B2C, B2B, and e-commerce clients at local, national, and international levels, with a particular strength in optimizing for customer retention. Jessica built Mad Fish Digital's GEO (Generative Engine Optimization) program from the ground up, positioning the team at the forefront of AI-driven search. She has developed strategies across industries ranging from wire mesh to kegs, groceries to shoes, and leads the SEO team in all aspects of strategy and execution.