Rewati Khare is Group Head of SEO at Pepper Content, where she leads AI search strategies for global brands across e-commerce, fmcg, fintech, and healthcare and has spent nearly a decade working with global brands across agency, in-house, and consulting roles. A Search Engine Land contributor, and mentor at Women in Tech SEO, her current obsession is what AI driven discovery means for brands still optimizing for a search engine that no longer exists the way it did. She started her career as a coder, realized mid-internship it was not for her, and stumbled into SEO in 2016 — which, she will tell you, turned out to be a significantly better decision.